Should you do market research, or just launch a product boldly with your own passion?

Business Tao with George Kao

George Kao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 George Kao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 5:38

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People often bring up the story of how Steve Jobs launched the iPod as an innovative product that the world didn't know it couldn't live without, as "evidence" that we should just launch things we *believe* the market would love. Or they use the quote from Henry Ford, and I paraphrase here: "If I had asked what people wanted, they would've told me 'faster horses' instead of 'car' which they didn't know anything about."

...but in the reality of entrepreneurship, it mostly doesn't work like this. Market research makes it more likely that a product/service/program will do better when it launches. Why? Because you're partnering with the market to create something they really want.

This is a Q&A segment from my course on market research: www.georgekao.com/CORE

Watch video or add comment here:

https://youtu.be/Quo0mIzhlM8

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#Entrepreneur #Business #Marketing #George Kao #Ive Been