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Marketing & business actions that are worthy of the soul's attention ✨
Manage episode 392812300 series 2841820
0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business finding its calling. 01:09 Avoiding empty steps and focusing directly on soul's work eliminates the waste of time and life in the marketing process. 02:14 Every business action should be deserving of the soul's attention and contribute to a greater connection to the divine. 02:44 Marketing essentially boils down to content and offers, both of which should align with one's soul's work. 03:09 Content creation should be an exploration of the soul in service to humanity, targeting the intersection of what resonates with both you and your audience. 03:47 Offers should also be an extension of your soul's work, framed in a way that meets your audience where they are at. 04:17 Market research becomes meaningful when it's about understanding soul-to-soul connections, focusing on what your audience cares about. 04:53 Aligning what you care about with what your audience cares about creates a meaningful, soul-fulfilling offer.
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
303 에피소드
Manage episode 392812300 series 2841820
0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business finding its calling. 01:09 Avoiding empty steps and focusing directly on soul's work eliminates the waste of time and life in the marketing process. 02:14 Every business action should be deserving of the soul's attention and contribute to a greater connection to the divine. 02:44 Marketing essentially boils down to content and offers, both of which should align with one's soul's work. 03:09 Content creation should be an exploration of the soul in service to humanity, targeting the intersection of what resonates with both you and your audience. 03:47 Offers should also be an extension of your soul's work, framed in a way that meets your audience where they are at. 04:17 Market research becomes meaningful when it's about understanding soul-to-soul connections, focusing on what your audience cares about. 04:53 Aligning what you care about with what your audience cares about creates a meaningful, soul-fulfilling offer.
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
303 에피소드
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