"I'm not cut out for social media... I'm too introverted / intense / not everyone's cup of tea..."

Business Tao with George Kao

If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode to get a reality check...

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0:00 Introverted or intense individuals can feel alienated by social media, believing it's not their natural strength.

01:19 Social media is varied; it's not one-size-fits-all. Different types of content resonate with different social circles.

02:14 Being "everyone's cup of tea" is not the goal; in fact, it's a failure in marketing. You want to resonate deeply with a specific audience.

03:26 Even introverted or niche interests have their own significant following online, demonstrated by movements like ASMR or the introverted movement.

05:15 With billions of internet users, even a niche interest could have thousands or millions of passionate followers.

07:34 You could have at least 5,000 to 50,000 passionate fans out there based on conservative estimates.

08:02 Many haven't found their audience yet due to lack of effective and consistent marketing efforts.

09:23 It's crucial to show up consistently, using strategies like social media ads or SEO, to reach your true fans.

10:05 Not showing up means depriving potential fans of the unique value you can offer, making their life experiences less rich.

Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe