Don't fixate on building an email list... Instead, grow a holistic audience.

Business Tao with George Kao

George Kao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 George Kao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 24:43

MP3•에피소드 홈

"How do I grow my email list?"

I've been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.

It's a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.

None of us need an "email list". What we actually want is an audience who cares about what we offer.

It is essential for authentic marketing to switch our mindset from "building an email list" to growing an engaged audience. Without this mindset shift, even the resulting email list will be ineffective.

Watch video or add comment here:

https://youtu.be/k1K4EDuuIwo

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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#Entrepreneur #Business #Marketing #George Kao #Ive Been