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Episode 90: PAMA Pomegranate Liqueur
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Matt Birchard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Birchard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.
Enjoy this episode with some PAMA and Champagne.
PAMA's official website: https://www.pamaliqueur.com/
Brief Historical Timeline:
- 2005 - PAMA is test marketed
- 2006 - Nationwide US release
- 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
- 2020 - Packaging is updated for the brand's 15th anniversary
Key Cocktails:
PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.
References:
Heaven Hill Brands Website Circa 2006 from the Wayback Machine
First Ad Campaign Press Release
The Spruce Eats Article on PAMA
Beverage Dynamics Growth Brands Circa 2008
The Spirits Business on New Packaging
Alcademics Blog on the History of Grenadine in Cocktails
Contact Information:
Official show website is: www.liquorandliqueurconnoisseur.com
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Twitter: @LLConnoisseur
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