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Scooter, Baby! The Life and Times of the Most 2010’s Manager You Can Possibly Imagine
Manage episode 379722389 series 2810758
Money 4 Nothing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Money 4 Nothing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
First off—big news in Money 4 Nothing-land. We’ve just OFFICIALLY joined forces with the amazing Penny Fractions newsletter to create a new and almighty Voltron (Sailors Moon?) of critical coverage on the music industry. We’ll be rolling out exciting new projects over the next few months, so please stay tuned! And now, on with the show… When news broke that a wave of Scott “Scooter" Braun’s clients were leaving him—including mega-names like Ariana Grande and Justin Bieber—it seemed like it might be the beginning of the end for the most successful music manager of the 2010s. But…who is Scooter exactly? And why should anyone care? While most know Braun for his era-defining beef with Taylor Swift, we decided to go a bit deeper, exploring his remarkable ascent amid the shell-shocked chaos of the music biz during the early Obama Era. As we dug in, we realized that Scooter’s success actually provided a fascinating vantage-point through which to understand the distinctive era that ran from early Youtube to the launch of Tik Tok—a moment of disruption, change, and platform power that we might just be coming out of. Come for the Asher Roth (yeah, THAT Asher Roth). Stay for the T-Swift conspiracies.
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