Guy Alvarez | How To Use Social Media for Business Development

The Lawyer's Edge

Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial, a leading law firm marketing company that helps national and international lawyers, law firms, and companies in the legal industry generate more leads and acquire new business. They offer a range of inbound marketing services such as digital strategy, social media management and monitoring, pay-per-click advertising, SEO, content marketing and content creation, email marketing, and video and podcast production.

Guy began his career as a law firm associate, later joining ALM Media to build websites for some of the largest US law firms. After ALM, he honed his skills while running KPMG's global digital marketing group.

Guy is a leading consultant in the fields of technology, marketing, and business development, specifically for the legal industry. As Co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together experts in the field, including Reid Hoffman, Co-founder of LinkedIn. As an early adopter of social media, Guy understands how valuable it can be for business development and is on a mission to show others the benefits.

In this episode…

Social media is one of the best ways to establish credibility, connect with potential clients and partners, and develop your business. Especially since the pandemic, the digital world has evolved and become a necessary component of a thriving business. But social media remains a mystery to many lawyers.

Guy Alvarez is here to demystify social media for lawyers and share the best practices to grow online — even if you're inexperienced. In order for social media to work for you, Guy says you need to be client-centric. Instead of posting about your big win or the article you were just featured in, lead with valuable information that your clients would want to hear. When you create client-centric content, you'll be able to demonstrate your knowledge and experience, stay top of mind with your network, and strategically grow your network (and your business).

In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Guy Alvarez, the Founder and Chief Engagement Officer of Good2BSocial. Guy talks about the benefits of building your social media presence, the big mistakes lawyers make on social media, and his advice for sharing content on different platforms.