Metaphors We Live By with George Lakoff

The Innovation Show

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4y ago 1:23:37

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind.

Metaphor, our guest explains, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide an understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

It is an immense honour and real treat to welcome the author of a plethora of titles including the focus of today's show: Metaphors we Live By", George Lakoff.

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