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Mike Maynard, Napier and Mike Maynard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Maynard, Napier and Mike Maynard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Interview with Joe Zappa - Sharp Pen Media

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Manage episode 384963594 series 2583980
Mike Maynard, Napier and Mike Maynard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Maynard, Napier and Mike Maynard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts.

Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI generative phenomenon has been overblown.

About Sharp Pen Media

Sharp Pen Media specialises in content and PR for B2B companies in the AdTech and MarTech space, including enterprises, start-ups, and marketing agencies.

About Joe Zappa:

As an experienced B2B Ad MarTech Journalist, Joe has spent several years creating content for B2B companies. He is now the CEO and Founder of Sharp Pen Media, an agency supporting businesses in AdTech and MarTech.

Time Stamps

[01:11.09] – Joe discusses his current role at Sharp Pen Media and his career journey.

[06:06.02] – How do the marketing challenges of start-ups and established businesses differ.

[14:33.02] –Joe highlights some campaigns that have been successful in MarTech.

[17:59.04] – What impact is AI going to have? Joe shares his thoughts.

[24:49.09] – Joe offers the best marketing advice he has received.

[27:27.01] – Joe’s contact details.

Quotes

“I think the generative AI phenomenon has been overblown… I think AI Is ultimately at present more of a tactical tool” Joe Zappa, CEO and Founder at Sharp Pen Media.

Follow Joe:

Joe Zappa on LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

Sharp Pen Media website: https://www.sharppenmedia.com/

Sharp Pen Media on LinkedIn: https://www.linkedin.com/company/sharp-pen-media/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

  continue reading

105 에피소드

Artwork
icon공유
 
Manage episode 384963594 series 2583980
Mike Maynard, Napier and Mike Maynard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Maynard, Napier and Mike Maynard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts.

Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI generative phenomenon has been overblown.

About Sharp Pen Media

Sharp Pen Media specialises in content and PR for B2B companies in the AdTech and MarTech space, including enterprises, start-ups, and marketing agencies.

About Joe Zappa:

As an experienced B2B Ad MarTech Journalist, Joe has spent several years creating content for B2B companies. He is now the CEO and Founder of Sharp Pen Media, an agency supporting businesses in AdTech and MarTech.

Time Stamps

[01:11.09] – Joe discusses his current role at Sharp Pen Media and his career journey.

[06:06.02] – How do the marketing challenges of start-ups and established businesses differ.

[14:33.02] –Joe highlights some campaigns that have been successful in MarTech.

[17:59.04] – What impact is AI going to have? Joe shares his thoughts.

[24:49.09] – Joe offers the best marketing advice he has received.

[27:27.01] – Joe’s contact details.

Quotes

“I think the generative AI phenomenon has been overblown… I think AI Is ultimately at present more of a tactical tool” Joe Zappa, CEO and Founder at Sharp Pen Media.

Follow Joe:

Joe Zappa on LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

Sharp Pen Media website: https://www.sharppenmedia.com/

Sharp Pen Media on LinkedIn: https://www.linkedin.com/company/sharp-pen-media/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

  continue reading

105 에피소드

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