S4E13 – How to be Indistractable with Nir Eyal

The Unforgiving60

Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business. Then add some behavioural economics, and a twist of neuroscience.

Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things ….. and can we be bored!?

Nir has a Stanford MBA and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering.

Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Your toolkit to being Indistractable is after the timeline….

5:00 Nir’s background and explanation of his expertise.

8:40 Old philosophy on distractions- everything old is new again!

10:00 The four pillars of becoming indistractable

17:25 Does neurochemistry and the reward pathway drive our distract-ability?

19:50 The place of Locus of Control when considering distraction. Ben talks self awareness…. Curiosity instead of contempt

22:50 How do we get motivated?

29:50 Work, you and relationships- how they nest.

35:50 Psychological transitions and deliberate breaks.

39:45 How do we surf the urge?

48:10 How do customers get hooked on products?

51:20 What is Nir’s power song!?

External Links

https://www.nirandfar.com/about-nir-eyal/

-Link to the book:: http://geni.us/Indistractable
-Indistractable bonus content is here: http://nirandfar.com/indistractable
-Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/
-Distraction guide here: https://www.nirandfar.com/distractions/
-Habits vs routines article here: https://www.nirandfar.com/habits/
-Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/
-Time boxing article: https://www.nirandfar.com/timeboxing
-Values article: https://www.nirandfar.com/common-values/
-Habit tracker - https://www.nirandfar.com/habit-tracker/
-Also, the schedule maker tool Nir mentioned is here: https://nirandfar.com/schedule-maker/

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THE RESILIENCE RETREAT INFORMATION

Be guests of the authors of The Resilience Shield between 27-30 October 2022 on Fitzroy Island off Cairns, North Queensland, Australia

Info and bookings here: https://resilienceshield.com/retreat/

Music

The Externals – available on Spotify

Ben Frichot - available on Spotify