You are the magic: what an advertising legend can teach photographers

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Player FM과 저희 커뮤니티의 Matt Murray 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

A few years ago on holidays I read a little gem of a book by advertising legend Paul Arden “It’s not how good you are, it’s how good you want to be.” Arden was a creative director at London advertising agency Saatchi and Saatchi, and was responsible for some of the most famous British advertising campaigns of all time.

I read this little book about once a year, it’s funny, insightful, and full of snippets of advice and inspiration for creative people.

Much of the advice in the book is aimed at copy writers and people working in ad agencies, but the book also contains many pearls of wisdom for all creatives from all walks of life.

In this episode, I've taken nine quotes from the book and interpreted them in a way that you can apply to your photography.

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Matt Loves Cameras: film camera reviews, instant camera reviews, everything analogue photography related.

Music used in the show: Casi - thEnd [Free Download] by Casi is licensed under a Creative Commons License. Available at https://soundcloud.com/casisnmz/thend

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