You are the magic: what an advertising legend can teach photographers


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A few years ago on holidays I read a little gem of a book by advertising legend Paul Arden “It’s not how good you are, it’s how good you want to be.” Arden was a creative director at London advertising agency Saatchi and Saatchi, and was responsible for some of the most famous British advertising campaigns of all time.

I read this little book about once a year, it’s funny, insightful, and full of snippets of advice and inspiration for creative people.

Much of the advice in the book is aimed at copy writers and people working in ad agencies, but the book also contains many pearls of wisdom for all creatives from all walks of life.

In this episode, I've taken nine quotes from the book and interpreted them in a way that you can apply to your photography.

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