How Presence and Persona Help Create Your Brand

The Loudini Rock and Roll Circus

This week we will be discuss the importance of your persona and presence and how that translates to your brand. Topics Discussed: Define Persona... who you present yourself to the world Authentic vs Fake Start with authenticity Everything is fake to some degree Cynically Fake... the bad side... doing anything to get something Contractually Fake... like what actors do create a "willing suspension of disbelief" bring authenticity to your "fakery" merge who you are with who you want to be and who your audience wants you to be find a way to connect does your persona grow out of your art? KISS example... grounded in adolesence dreams Know who you are and what you are saying (your message) Dial yourself up Visualize yourself as the character that you are portraying Write a lot... see what it looks like... dial that up play live as much as you can pay attention to how things are received look for real reviews What's your personal message?