Making Your Brand Pop in Slower Times with Jason Frazier

Real Estate Marketing Dude

It's hard to deny that we are in a recession, but how can you put your brand and business in a position to still succeed? Can you even succeed in a recession?Three Things You’ll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out LeadpopsReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing, dude, podcast. Books we're chatting about.Today is a very important topic, I get this question quite a lot, but maybe not as much as our guest. And people always asked me like, kind of, what should I do with like, what do I do when I have a site? First they asked me is do I need a site? And I say, yes, absolutely. If you want to have any type of an online presence, you need something, because people will go visit your site before they ever call you because they want to see what you're all about. They want to see if they can relate to you and they're whatnot. But beyond just having a glorified online business card, which a lot of people do in this market, how do you actually have a site that converts? What do you do with it? How do you massage it? How do you work it out, like, if I want a six pack, I'm gonna do less situps. And I'm going to eat healthier, probably stop drinking beer and doing all the above? Well, if you want your site to, you know, start spitting you out business, you need to add to it as well, no differently. Like I have this podcast, you're listening to this podcast right now, because we're getting about 40 to 45,000 listens a month. Thank you to you guys. And a result of this content that goes on my website drives people back to our website. And some of you might schedule a demo with a marketing dude this week, because of this podcast. That's what content creation is. But I create content to consistently add value to our audience. And to keep people coming in this is marketing the same way that we teach you how to market your business on the show, and as a client and whatnot. So what we're gonna chat about today is that subject, what can you do? What can you do? What can you push? What what do you do with a website? Let's just sit there. You just look at it. Do you talk to it? How do you massage your website? Make it work for you? Right? So I couldn't think of a better guest. I want to introduce our guests today. My friend Mr. Jason Fraser with lead pops, Jason wants to say hello to everybody. Hey, what's up, everyone, I'm excited to be here. Thank you. Thank you, my friend for having me on. I appreciate it. watched everyone a little bit. We are your frickin marketing whiz. He's like the mark. He's like a genius at a lot of his marketing ways. And he might be too modest to tell you that. But once you tell him a little bit about your background, cuz you do a lot in the mortgage space and whatnot. But tell us a little quick. And then we'll get into thisshow. And I want to ask you a bunch of questions on how you're making websites work for people that create clients. Yep, absolutely. Yeah. So my name is Jason Fraser. I go but just by Fraser and I've been in the industry since oh nine. I was born into the housing industry. My family owned a mortgage company and also had a family members who were real estate agents as well. So the housing industry is in my blood, but I didn't get into it till oh nine. Prior to that I worked for Peter Thiel, who some of you may know as the founder of PayPal.