Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125

Inside Sponsorship

Daniel Oyston and Inside Sponsorship에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Oyston and Inside Sponsorship 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms.

Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders.

Additional programs include the Founding Sponsorship of PlayersTV, the first ever athlete-owned media network dedicated to showcasing sports lifestyle and entertainment content, and Global Lead partnership of Art Basel - regionally Art Basel Miami Beach.

Alongside ideation, activation and management of regional sponsorship activities, Anneliese is focused on aligning initiatives with UBS’s leadership in sustainable investing and commitment to “Reimagine the power of investing and connect people for a better world.”

Prior to UBS, Anneliese has acted as a brand, marketing and communications lead for several financial services firms including Citi and RBC, among others.

You can connect with Anneliese on LinkedIn and find out more about UBS at www.ubs.com

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