Ed Mileto and Oren Cantor Podcast #335 – Perfect Practice Putting Mat

Worldwide Golf Shops Insider Podcast

From an idea to the putting mat used by over 100 PGA Tour and LPGA professionals. And a lot in between. That's what we uncovered with our Worldwide Golf Shops INSIDER PODCAST #335, with the co-founders of Perfect Practice Putting Mat, Ed Mileto and Oren Cantor. They share with us about how the Perfect Putting Mat came to fruition, their journey marketing it, and how it can improve your putting in the comfort of your own home. Please Enjoy this INSIDER Podcast. You can find the Perfect Putting Mat HERE Podcast Transcript: Welcome to the WorldWide Golf Shops Insider Podcast. Episode 335. Hello everyone, Tom Brassell here, thanks so much for joining. 335 that sounds like an Interstate highway. Yes, we have a backup on Interstate 335. We've been around and you've been there with this and we're just so glad that you joined us either just for today or all the way through this adventure. We've been going on here with the Worldwide Golf Shops Insider Podcast. Today our special guests today join us from Boca Raton, Florida. There are the cofounders of Perfect Practice so you could find more about that perfectpractice.golf., not dot com, but dot golf, and you can find their products here at worldwidegolfshops.com. They are the cofounders Mr. Ed Mileto and Mr. Oren candor. Gentlemen, thanks so much for joining us. I understand you're driving down the highway, down there in the South Florida Oren’s behind the wheel, so we'll direct it to Ed. Thanks so much for joining us gentlemen. Great to have you with us. Yeah, no problem. Thank you for having us. Before we get started on the product itself, because this is really something that's off the charts. Cool, yeah, tell us a little bit about your background how this whole thing got started because it's really taken off like gangbusters. Yeah, so you know we originated in the E Commerce world learning kind of selling products on Amazon a few years back and decided to make a try. But and you know it, all kind of started with or in buying a cutting mat off Amazon and just saying like hey, I know I can make this better, you know. And he had some ideas in his head. He you know was a high school golfer played competitively. And you know, putting was something that he only struggled with an wanted to get better. And there wasn't really anything out there that filled that void. So you know, we started with this low budget Amazon product that you know we started prototyping coming up. Designs and improvements and sourcing different materials, whether it be for the the base or the the map itself, concepting the kind of training lines that you see now, and you know, putting that all together until we got to a point where we were comfortable putting this product up for sale. And you know something we were excited about. So you know, just like anything that was kind of a passion project started with just, you know, two guys that like golf and you know wanted to see in an industry that they were passionate about and you know found an area that we thought we could do well with and and succeed so. You know, after that it was really. Yeah, we put up a crude Shopify site. I think we've you know, built it simple. Started reaching out really on Instagram to PGA Tour Pros and influencers. Just trying to get the product out there in front of as many eyeballs and people as possible. We were fortunate to get responses from, you know, some prominent PGA Tour pros that gave us their address and I think our first one was Smiley Kaughman, which. You know he's had a little bit of a tough go as of late, but you know, at the time he's, you know, super cool big following on Instagram. He's had it and gave us some positive feedback and then snowballed from there with with other names. But yeah, you know I I have to look at this long list. PGA Tour pros and influencers who are telling us like hey, this thing is great and I like it so. Yeah,