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WMTW 147: John JD Dwyer from The Institute of Wow [Podcast]
Manage episode 403229721 series 1564611
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“Make sure you collect data.” John Dwyer (Tweet this)
In this episode I talk with John Dwyer about SMS marketing and the importance of data collection.
John Dwyer aka JD show-notes:
‘JD’ Bio
John Dwyer (known as “JD” by most of his clients) is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional.
And thank goodness for that! Because there are way too many so-called marketing experts out there who simply pedal the same old “marketing 101” philosophies.
John preaches “in a sea of sameness in your industry, you need to stand out like a beacon – and the best way to do this is by using wow factor marketing techniques”.
Key points
- John Dwyer runs the Institute of Wow and is a co-host of the podcast Sales for Profit.
- SMS messaging is a marketing tool that gets results when used properly.
- Go the “Problem Solution Path”.
- A database is important.
- Rapport creates clients.
People mentioned
Links mentioned
Get in touch with John
- Visit his website The Institute of Wow
- Know more about his event at ExplodeyourSales.com.au
- Follow him on Twitter @InstituteOfWow
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