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Schema Markup Tips for SEO Pros to Boost Rankings and Improve Content Strategy
Manage episode 450157116 series 3579624
GHA Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GHA Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Martha van Berkel
Martha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their content knowledge graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower.
Expect to learn:
1. The role of schema markup in enhancing AI-driven search experiences like ChatGPT and Bing's AI-powered results.
2. Why advanced schema markup can significantly increase click-through rates and improve user experience on websites.
3. The importance of collaboration between SEO, content, and IT teams to implement and maintain effective schema markup strategies.
You can find Martha Berkel's LinkedIn here:
https://www.linkedin.com/in/martha-van-berkel/
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22 에피소드
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