Artwork

swivl에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 swivl 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Reputation Management

1:01:21
 
공유
 

Manage episode 361546923 series 3470116
swivl에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 swivl 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today’s business landscape, your online presence and reputation is mission critical to helping you stand out in the sea of competitors. Reviews are one such way to stand out. If you give an unparalleled customer experience, your customer’s won’t keep it a secret. They will share it! Reviews are a Transfer of Trust, the Modern Referral mechanism.

Your brand is your business. And your online reputation is a huge part of your brand.

We explore:

  • What is Reputation Management and why does it matter?
  • The value of a reputation management strategy
  • Examples of brands doing it right
  • Innovative ways to Collect Reviews

Show Notes

Nerdy Numbers Corner - Why Does It Matter?

  • Defining Reputation Management
  • Mason and Rodolfo relay some of the numbers they found researching Reputation Management.

Reviews IRL

  • Amazon and Yelp reliance on reviews
  • Wirecutter buying advice
  • Twitter verification
  • Google Maps orders Rodolfo’s dinner

Brands to live by

  • Apple and Nike - High Quality and Aspirational
  • Southwest - Loyalty and Freedom
  • Costco - Quality and Affordability
  • Disney - Feel Good Stories
  • Subaru - AWD and Mountains

Self Storage Operators build their reputation

  • Google is King
  • Getting involved in your community
  • Brand trust is the long term investment

How To: Reputation Management 101

  • WHY? Reviews lead to more sales
  • Pillars of Reputation Management
  • Build
    Maintain
    Recover
  • Using sentiment throughout the customer journey to optimize for positive reviews
  • Gold Standard: Net Promoter Scoring
  • Turning detractors into promoters: Acknowledge, Align, Assure
  • Incentives and strategy for more reviews

Put that review to work

  • Social Proof and the Trust Economy
  • Just Reply!
  • Showcase them on your website
  • Turn that frown upside down. Handling negative reviews
  • Review gating discussion

Decision Time

  • Google My Business
  • Does it integrate?
  • Does it support multiple locations?
  • Can I manage my listings?
  • Insights and Analytics offerings?
  • Other features to make the job easier?

Other Misc Links

  continue reading

35 에피소드

Artwork
icon공유
 
Manage episode 361546923 series 3470116
swivl에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 swivl 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today’s business landscape, your online presence and reputation is mission critical to helping you stand out in the sea of competitors. Reviews are one such way to stand out. If you give an unparalleled customer experience, your customer’s won’t keep it a secret. They will share it! Reviews are a Transfer of Trust, the Modern Referral mechanism.

Your brand is your business. And your online reputation is a huge part of your brand.

We explore:

  • What is Reputation Management and why does it matter?
  • The value of a reputation management strategy
  • Examples of brands doing it right
  • Innovative ways to Collect Reviews

Show Notes

Nerdy Numbers Corner - Why Does It Matter?

  • Defining Reputation Management
  • Mason and Rodolfo relay some of the numbers they found researching Reputation Management.

Reviews IRL

  • Amazon and Yelp reliance on reviews
  • Wirecutter buying advice
  • Twitter verification
  • Google Maps orders Rodolfo’s dinner

Brands to live by

  • Apple and Nike - High Quality and Aspirational
  • Southwest - Loyalty and Freedom
  • Costco - Quality and Affordability
  • Disney - Feel Good Stories
  • Subaru - AWD and Mountains

Self Storage Operators build their reputation

  • Google is King
  • Getting involved in your community
  • Brand trust is the long term investment

How To: Reputation Management 101

  • WHY? Reviews lead to more sales
  • Pillars of Reputation Management
  • Build
    Maintain
    Recover
  • Using sentiment throughout the customer journey to optimize for positive reviews
  • Gold Standard: Net Promoter Scoring
  • Turning detractors into promoters: Acknowledge, Align, Assure
  • Incentives and strategy for more reviews

Put that review to work

  • Social Proof and the Trust Economy
  • Just Reply!
  • Showcase them on your website
  • Turn that frown upside down. Handling negative reviews
  • Review gating discussion

Decision Time

  • Google My Business
  • Does it integrate?
  • Does it support multiple locations?
  • Can I manage my listings?
  • Insights and Analytics offerings?
  • Other features to make the job easier?

Other Misc Links

  continue reading

35 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생