S08E08: Don't Settle with VIP Guest Bruce Somers

Secrets to Win Big With Arjun Sen

Arjun Sen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arjun Sen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 52:30

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Bruce Somers, Jr. is the Chief Storyteller at Sincbox, a company Bruce founded after a decade in the direct response TV field. He pioneered the brand response category and, to date, has directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Hamilton Beach, Epson, Disney, Whirlpool, Weber Grills, Omaha Steaks,... to name a few.

Here are some key insights from this week’s show:

Every person has a brand. You need to build it and guard it with everything you have.
Brand power starts with authenticity, as brands can’t be something they are not.
When a brand makes a mistake, admit it with transparency, sincerity, and authenticity. This can increase brand loyalty.
Hurdles are thrown in our way to give us an opportunity to think harder and improve what we are trying to accomplish.
A winner is a loser who tried one more time.
All we are, are our stories; it is our stories that get us to where we are today.

Watch the video version here: https://youtu.be/B8MAM0RaJnk

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#MBA #Entrepreneur #Business #Arjun Sen