Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Search with Candour와 비슷한 콘텐츠
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
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How UX affects SEO | Search with Candour podcast with Ian Ferguson
Manage episode 506398863 series 2621138
Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).
They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.
The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.
Follow Ian:
⭐Website: https://ferguseo.com/
⭐Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/
⭐Ian on Bluesky: https://bsky.app/profile/ferguseo.com
⭐SEO TLDR Newsletter: https://seotldr.substack.com/
Ian's recommendations:
🛒How do grocery store layouts influence shopping? https://www.youtube.com/watch?v=skKu1CSrKsQ
👓Microsoft Clarity - https://clarity.microsoft.com/
🫙Hotjar - https://www.hotjar.com/
🍻The User is Drunk - https://theuserisdrunk.com/
📖Ali Abdaal’s Feel Good Productivity - https://aliabdaal.com/feel-good-productivity/
Links:
🎙️The live podcast in Brighton: https://www.eventbrite.co.uk/e/social-health-is-the-key-to-career-success-free-food-and-drinks-tickets-1556336527449?aff=oddtdtcreator
🥊Jack's MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
Time stamps:
00:00 Introduction
05:00 Welcome Ian Ferguson
05:12 Ian Ferguson's Background and Expertise
06:19 The Intersection of UX and SEO
10:01 Challenges and Strategies in SEO and UX
18:00 The Future of SEO in the Age of AI
39:16 The Importance of Keyword Research in Web Design
39:43 Time Constraints and Departmental Silos in Marketing
40:05 Leveraging AI for Product Data Management
40:56 Enhancing User Experience with Interactive Guides
42:34 The Challenges of Modern SEO and UX Integration
43:43 The Shift from Content Quantity to Quality
46:18 Adapting to AI and Changing Client Needs
52:55 Optimizing Internal Search and User Navigation
55:06 The Role of Data in E-commerce Strategy
59:00 The Benefits of Content Curation and Site Clean up
01:00:33 Psychological Insights from Supermarkets to E-commerce
01:03:37 The Future of SEO and User Experience
01:05:39 Final Thoughts and Recommendations
330 에피소드
공유
Manage episode 506398863 series 2621138
Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).
They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.
The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.
Follow Ian:
⭐Website: https://ferguseo.com/
⭐Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/
⭐Ian on Bluesky: https://bsky.app/profile/ferguseo.com
⭐SEO TLDR Newsletter: https://seotldr.substack.com/
Ian's recommendations:
🛒How do grocery store layouts influence shopping? https://www.youtube.com/watch?v=skKu1CSrKsQ
👓Microsoft Clarity - https://clarity.microsoft.com/
🫙Hotjar - https://www.hotjar.com/
🍻The User is Drunk - https://theuserisdrunk.com/
📖Ali Abdaal’s Feel Good Productivity - https://aliabdaal.com/feel-good-productivity/
Links:
🎙️The live podcast in Brighton: https://www.eventbrite.co.uk/e/social-health-is-the-key-to-career-success-free-food-and-drinks-tickets-1556336527449?aff=oddtdtcreator
🥊Jack's MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
Time stamps:
00:00 Introduction
05:00 Welcome Ian Ferguson
05:12 Ian Ferguson's Background and Expertise
06:19 The Intersection of UX and SEO
10:01 Challenges and Strategies in SEO and UX
18:00 The Future of SEO in the Age of AI
39:16 The Importance of Keyword Research in Web Design
39:43 Time Constraints and Departmental Silos in Marketing
40:05 Leveraging AI for Product Data Management
40:56 Enhancing User Experience with Interactive Guides
42:34 The Challenges of Modern SEO and UX Integration
43:43 The Shift from Content Quantity to Quality
46:18 Adapting to AI and Changing Client Needs
52:55 Optimizing Internal Search and User Navigation
55:06 The Role of Data in E-commerce Strategy
59:00 The Benefits of Content Curation and Site Clean up
01:00:33 Psychological Insights from Supermarkets to E-commerce
01:03:37 The Future of SEO and User Experience
01:05:39 Final Thoughts and Recommendations
330 에피소드
모든 에피소드
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Search with Candour와 비슷한 콘텐츠
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k280
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
