Artwork

Scottish Business Network and Fraser Allen from Fraser Allen Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scottish Business Network and Fraser Allen from Fraser Allen Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Richard Simpson: Scottish marketing leader

48:23
 
공유
 

Manage episode 417481832 series 2445448
Scottish Business Network and Fraser Allen from Fraser Allen Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scottish Business Network and Fraser Allen from Fraser Allen Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you’ve had any interaction with the Scottish marketing industry, you will almost certainly have heard of Tayburn, one of the leading agencies in Scotland for more than four decades. Our guest in this episode is Richard Simpson, who joined Tayburn 14 years ago, before participating in a management buyout to become co-owner and joint managing director. Several other large agencies have fallen by the wayside over the years, but Tayburn has successfully adapted over and over again to the rapid transformation of the market-place. Originally known for traditional branding and annual reports, the company then moved into the design and build of websites, before repositioning itself as a creative strategic partner. Richard explains his thoughts on marketing and the challenges of running a business in difficult times. We also hear about his passion for sport (particularly rugby and CrossFit), his love of sneakers and what he likes to rustle up in the kitchen. Interview by Fraser Allen recorded on 20th January 2023. www.allencomms.co.uk
  continue reading

100 에피소드

Artwork
icon공유
 
Manage episode 417481832 series 2445448
Scottish Business Network and Fraser Allen from Fraser Allen Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scottish Business Network and Fraser Allen from Fraser Allen Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you’ve had any interaction with the Scottish marketing industry, you will almost certainly have heard of Tayburn, one of the leading agencies in Scotland for more than four decades. Our guest in this episode is Richard Simpson, who joined Tayburn 14 years ago, before participating in a management buyout to become co-owner and joint managing director. Several other large agencies have fallen by the wayside over the years, but Tayburn has successfully adapted over and over again to the rapid transformation of the market-place. Originally known for traditional branding and annual reports, the company then moved into the design and build of websites, before repositioning itself as a creative strategic partner. Richard explains his thoughts on marketing and the challenges of running a business in difficult times. We also hear about his passion for sport (particularly rugby and CrossFit), his love of sneakers and what he likes to rustle up in the kitchen. Interview by Fraser Allen recorded on 20th January 2023. www.allencomms.co.uk
  continue reading

100 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생