Ep 047: How To Get Your Website On Google With Ross Dunn

Scaling With Deasha

Ross Dunn is the leading authority in marketing your website! Since 1997, Ross has been professionally navigating the online world. Creating visibility, traction and conversions using his Signature 7 Step Process. Ross’s full focus is on getting Google to know, like and trust your website. Specialising in serving small and medium-sized businesses, Ross has become known as a leader in marketing and growing your online business. We dive deep with Ross all about what you can start to do right now to grow your business presence on google, how to start making your website look less like a brochure and more of a converting machine!

Book a discovery call with Ross here: http://link.stepforth.com/freestrategycall

Or check out his podcast here: https://www.SEO101Radio.com

Here are the highlights:

{1:22} Where did it all start?

{4:20} How has it evolved over time and how did you keep up with the changes?

{6:06} What was it really that has helped you scale your business?

{7:23} Just do your best and deliver

{9:21} How did that come about?

{11:00} Talk me through a marketing concept of getting on top of Google, how do we do that?

{11:41} It is a process

{12:12} How are our competitors, getting there?

{12:22} We dismantle their marketing and we're looking at every aspect of that

{12:36} We put a strategy together

{14:06} Whatever you're putting out there - your content, visibility, persona.. is authoritative.

{15:06} Intelligence gathering is #1, optimisation is # 2, ads is # 3, #4 is authority building, #5 is social outreach playbook, #6 success tracking dashboard

{19:29} Tell me about your success tracking

{21:33} The last one is results accelerator

{24:50} Google does reward you for providing more value

{29:05} What does that timeframe look like to you to optimise everything and get them out there?

{30:44} The average site, it's gonna take 3-6 months to see significant improvement if your business model is good.

{34:56} With working with you, do you need to do redo the whole website or can you work with whatever they've got built at the moment, or does it need an overhaul tweak?

{39:49} Is there anything you came to say that you didn't get the chance to say that you think everybody should know?

{40:14} A good company's trying to help you, not trying to take you

{40:58} Just do some homework and look after yourself

{42:03} What does a strategy call look like for them?

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