Getting Real with Jack Rhiel — Sonoma Car Care


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Jack chats with Bill to talk about his entrepreneurial journey and how he had a business in ’92 that was not recession-proof. Jack shares some of the challenges he’s learned along the way, especially when it came to finding his replacement so he could get out of the business, and so much more on this week’s episode!

Jack Rhiel is a Sales and Marketing Mentor who works with his retail store management and other automotive business owners and professionals to maximize sales and create more opportunities to drive up volume. He has been in the automotive business for 34 years and is a resident expert in helping his customers make good decisions about their car maintenance.

Jack had an internal drive to make it, especially after growing up poor and seeing those around him struggle financially. It was purely by accident that Jack got into the automotive industry. As a way to make ends meet while he was studying and going to work full-time in college, he would help his friends with their car troubles. Those were the building blocks to what he is doing now.

What has Jack’s luckiest break been in his career so far? Jack stumbled upon an opportunity where there was a car repair shop that was missing a goldmine’s worth of work because they didn’t have the right people. Jack was the person for the job and the owner, who was 65 at the time, told him that he waited way too long to find his replacement. Jack saw an opportunity to get part ownership at this shop and wanted to prove his worth.

Interview Links:

Jack on LinkedIn

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