258: Karen Tiber Leland — Make Time For Marketing


Manage episode 291676542 series 2775668
Player FM과 저희 커뮤니티의 Bill Gallagher 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Marketing can be a big monster to tackle all at once. Everyone knows its importance, yet it seems no one really has enough time for it. Today’s guest shares how to get ahead of marketing so that you can lead it, direct it, and be intentional with it.

Karen Tiber Leland is the Founder of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives, and Entrepreneurs develop strong personal, business, and thought leadership brands.

One of the biggest breakdowns people have is, how do they make time for marketing when they have “real” business things to focus on? Believe it or not, even marketing firms struggle with this! They’re so busy helping other people’s marketing that they end up neglecting their own. Truth is, it’s hard to make time for your own thing.

Everything going on in the background, the news, the pandemic, the economy; all these external things that you can’t control, it slows things down in your brain and they steal your focus. Don’t beat yourself up if you’re feeling not “as productive” lately. Your brain is absorbing all the wrong things.

Do you have magical thinking when it comes to your to-do list? Meaning, the moment you write it down, you know it’s “magically” just going to happen? For the most part, the things that we write on our to-do list for that day, do not get done. How do you win at this? Pick only one to four things that are critical for today’s success, and be okay with that result.

Interview Links:

Sponsored by: Sweetprocess.com


Karen on LinkedIn


Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

327 에피소드