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Actively Black at New York Fashion Week: An eCommerce Masterclass
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Next Level Ambitions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Next Level Ambitions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch branding, quality fulfillment, and designing products with marketing and influencer collaborations in mind. Tune in to hear their analysis of what makes Actively Black's business so successful and learn the secrets to implementing these same strategies for your brand!
In this episode, you'll learn:
- What impressed Tommie the most with his personal purchase from Actively Black
- How to nail shipping speeds and inventory management even amidst a big marketing campaign
- Strategies to build a strong brand identity and influencer marketing program
- Why quality product and experience is so critical for successful influencer marketing
- How you can learn from Actively Black's attention to product, fulfillment, and marketing details
- The importance of standing for something as a brand and how this can be a game changer for long term success
- How to create consistency across your products, website, and the fulfillment experience
- Unique influencer marketing strategies to take away from Actively Black
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
- Join the Scaling Uncensored Podcast Discussion Group on Facebook
- Apply for the Next Level Ambitions Mastermind
Where We Can Connect:
- Follow Us on Facebook
- Follow Us on Instagram
- Check Out Our Website
- Check Out Our Other Ecommerce Marketing Podcasts
If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts
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