Mark Bergen on the Rise and Rise of YouTube

Scaling Laws

Today, we’re bringing you another episode of our Arbiters of Truth series on the online information ecosystem. Lawfare senior editor Quinta Jurecic spoke with Mark Bergen, a reporter for Bloomberg News and Businessweek, about his new book, “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.” YouTube is one of the largest and most influential social media platforms, but Bergen argues that it’s long been “criminally undercovered.” As he tells it, the story of YouTube has a great deal to tell us about the development of the modern attention economy, the promise and pitfalls of the internet, and the struggles of platforms to grapple with their own influence and responsibility.

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