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Japan Scalers | Episode 4: Scaling YouTube in Japan with David Macdonald
Manage episode 414873568 series 3296649
Tyson Batino에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyson Batino 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This is the fourth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this fourth episode, we are delighted to welcome David Macdonald, founder and CEO of DJMAC. His company specializes in corporate consulting and advisory, particularly in global and intercultural business challenges, drawing upon his extensive experience at Docomo, Disney, and YouTube, as well as his role as an outside director at KADOKAWA Corporation.
Join us as David shares his journey as one of YouTube's early executives in Japan and Asia, and how he led the team that expanded the creator economy in the region. Starting with just 5 team members, David grew it to over 50 in 5 years, benefiting tens of thousands of YouTubers and businesses.
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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com
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Show notes:
00:00 Introduction
1:26 What is the “Creator Economy”?
2:38 Competitive Advantage
3:17 Stage 1 and the History of Youtube in Japan
7:25 Localization of the Market
10:12 Talent Scouting Youtubers and Partners
16:05 Tips on Getting Partners on Board
19:07 The Turning Point of Youtube
28:35 Importance of Localized Content
34:40 Who are the Right People to Hire?
37:22 What Defines Stage 2?
41:46 Challenges of Youtube
47:55 Takeaways from the Interview
49:08 What’s Next?
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Links from Guest Appearance : Linkedin | DJMAC
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
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