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E 505: Get to Know Natural Food Grocers: Differentiation, Costs & Sales Drivers
Manage episode 432817863 series 3560247
Monique Hutcherson Benoit에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Monique Hutcherson Benoit 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, I have a deep dive conversation into the natural food/grocer channel. If you’ve ever had grocers like Whole Foods Market, Sprouts, or Moms Market on your dream retailer list - this one is for you.
Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail and the natural channel in the beauty industry. She highlights the importance of differentiation and understanding the retailer's strategy. Amy also discusses the costs associated with entering the natural channel and the value of team member engagement. She emphasizes the need for brands to drive awareness and educate consumers through their own marketing efforts. Additionally, Amy advises emerging brands to understand the value they can bring to retailers, have a plan to drive demand, and be prepared for the costs of retail.
LinksPacha
https://www.instagram.com/pachasoap/
Amy
https://www.instagram.com/amyjjargo/
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
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