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2. Speaking to different clients within your audience (Carla coaching Annika)
Manage episode 372241144 series 3496444
Carla Biesinger & Marissa Liesen, Carla Biesinger, and Marissa Liesen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carla Biesinger & Marissa Liesen, Carla Biesinger, and Marissa Liesen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience?
In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket).
IN THIS EPISODE WE TALK ABOUT:
- Profitability vs alignment - which type of client do you actually want to work with vs what happens when you’re just chasing the $$$
- How to create a strategic roadmap, from pre-selling your offer to a profitable launch and then turning it evergreen.
- A simple framework that will allow your audience to understand clearly which offer is for them and help them self-select
- How to use Instagram captions, stories, and DMs to seed your offers, and generate leads and sales conversations without feeling sales-y
- Strategies to increase membership conversions
- Using the “gym membership strategy” when marketing lower-ticket offers
49 에피소드
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