7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8

Scale of One to Tech

Alex Marriner - Acquire Digital Talent에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alex Marriner - Acquire Digital Talent 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 33:57

MP3•에피소드 홈

Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype - has refined the concept into a growth formula of her own: her 7 Steps to Scale.

Now the Founder of The Part-Time CMO, Lucy joins us on the podcast to talk about the strategies that help her clients through early stages of seed funding, and maximise their resources, as well as her ideal tools to implement when in the early stages of lead generation.

This episode covers

Upskilling and supporting bootstrapped tech startups
Adopting similar marketing methods in B2B and B2C
The tools Lucy would recommend for promoting content
Allowing a marketing strategy time to work properly
Lucy’s 7 steps to scale
Collaboration across functions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

27 에피소드