Player FM 앱으로 오프라인으로 전환하세요!
Engineering Word-of-Mouth for eCommerce Success
Manage episode 486738177 series 1523854
In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands know how to engineer it. We break down practical strategies for sparking and scaling word-of-mouth, from delivering products worth talking about to encouraging user-generated content, setting up high-impact referral and loyalty programs, and crafting experiences that people want to share. We also cover which metrics matter—like referral traffic and repeat purchase rates—and how to build a self-sustaining growth engine powered by delighted, vocal customers.
74 에피소드
Manage episode 486738177 series 1523854
In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands know how to engineer it. We break down practical strategies for sparking and scaling word-of-mouth, from delivering products worth talking about to encouraging user-generated content, setting up high-impact referral and loyalty programs, and crafting experiences that people want to share. We also cover which metrics matter—like referral traffic and repeat purchase rates—and how to build a self-sustaining growth engine powered by delighted, vocal customers.
74 에피소드
كل الحلقات
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.