Balance act, getting clear and marketing to your audience
Manage episode 435021834 series 3583051
In this episode of the Sales Mama podcast, Sasha addresses the struggle of balancing family life with running a business and challenging the idea of achieving a perfect equilibrium between the two. She emphasizes that balance is not about equal parts but about adapting to shifting priorities and being flexible.
- Balancing Family and Business: The idea that business and family life need to be equally balanced is a misconception; instead, flexibility and adapting to changing needs are key.
- Self-Care and Support: It's important for ambitious moms to allow time for self-care and seek supportive people who respect their desire to excel in both their careers and family roles.
- Sales and Marketing Clarity: To effectively find and convert leads, businesses must clearly understand the problems they solve and how their marketing and sales efforts address these issues.
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