194. A Disruptive Tech Company in the Automotive World

SAE Tomorrow Today

We don’t compete, we complete. That’s the philosophy at REE Automotive as they redefine the commercial vehicle industry with a fully modular EV platform.

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REE’s x-by-wire corner technology enables a completely flat and modular chassis that supports all mission-specific EVs from Class 1 to Class 6 and provides 25 to 30 percent more space for cargo, people, or batteries than a traditional vehicle. REE’s flexible EV platforms are autonomous-capable, offer a low total cost of ownership, and drastically reduce the time to market for fleets looking to electrify.

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For insight into REE’s disruptive technology and overall business philosophy, we sat down with Daniel Barel, Co-Founder & CEO. He shares his perspective on being a tech company in the automotive world, the importance of partnerships, and REE’s vision for the future.

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