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Akeel Jabber | Horizen Capital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Akeel Jabber | Horizen Capital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201

22:48
 
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Manage episode 355638363 series 2807047
Akeel Jabber | Horizen Capital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Akeel Jabber | Horizen Capital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 에피소드

Artwork
icon공유
 
Manage episode 355638363 series 2807047
Akeel Jabber | Horizen Capital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Akeel Jabber | Horizen Capital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 에피소드

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