Growing with Integrations

Cloud Software Association에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Cloud Software Association 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

SaaS Connect - SaaS Partnerships & SaaS Leaders »
Growing with Integrations

2y ago 24:25

MP3•에피소드 홈

On this episode, Krish Ramineni, CEO at Fireflies.ai, gives his perspective on building product partnerships through integrations as a key growth driver for businesses.

There is great value in integrations for both existing customers and new users. Integrations should align with the customer's workflow, enhancing their experience and creating value. Integrations can act as a strategic moat, contributing to engagement, retention and monetization.

Practical strategies for leveraging integrations include partnering with established brands, engaging in co-marketing initiatives and tapping into the existing reseller ecosystems of product partners.

There are long-term benefits to integrating with partners, including early access to features and strategic product differentiation. Careful partner selection is critical, and it’s important to consider factors like ICP matching, customer overlap and the quality of APIs.

Resources mentioned:

Krish Ramineni⁠ -

https://www.linkedin.com/in/krishramineni/

Fireflies.ai | LinkedIn -

https://www.linkedin.com/company/fireflies-inc/

Fireflies.ai | Website -

https://fireflies.ai/

Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

#saas #software #cloud

148 에피소드

#Business #Cloud Software Association