How WoolTribe Built a Mission-Driven Brand

Rooted in Retail

I’m so excited for you to hear today’s episode with Ladianne Henderson and Sheri L. Osborne of WoolTribe. Our conversation was truly inspiring as we dive into how they started their company and the mission that drives their work.

We discuss the importance of building strong relationships with the people and companies you source from and why this is so meaningful. We also explore some great marketing angles and the role of blockchain technology in retail—what it is, why it might be useful for products, and how it could impact the future.

Ladianne, the co-founder and Creative Director of WoolTribe, is a Tory Burch fellow and one of only 400 TKGA certified master knitters in the world. Sheri, also a co-founder, serves as COO and CFO, bringing a strong background in business development and nonprofit operations.

Their passion for artisanal, responsibly made American fashion really shines through, and you can feel their dedication. Get ready for a fascinating conversation!

[04:00] How Ladianna and Sheri launched a made-in-America yarn and fiber store

[08:12] What inspired Ladianne and Sheri to pursue their current path in fashion production

[11:43] How prioritizing relationships over a traditional supply chain influences the quality of their products and business practices

[18:43] The biggest challenges they’ve faced in staying true to their principles

[21:47] How family history influenced WoolTribe's values and products

[24:31] Why the WoolTribe site is on the blockchain and what that means

[29:20] What makes their work so fulfilling

[32:47] Episode Sponsor: Join us at EVOLVE

[34:22] Ladianne and Sheri's resilience round

Get all of the resources on our website at https://www.crystalmediaco.com/episodes/how-wooltribe-built-a-mission-driven-brand/
Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
Join our Rise and Shine newsletter for all the latest marketing news for retailers - https://www.crystalmediaco.com/
Show off your super fandom by getting your Rooted in Retail Merch! https://www.bystadium.com/us/en/stores/rooted-in-retail-30474/S820473454

챕터

1. How WoolTribe Built a Mission-Driven Brand (00:00:00)

2. How Ladianna and Sheri launched a made-in-America yarn and fiber store (00:04:00)

3. What inspired Ladianne and Sheri to pursue their current path in fashion production (00:08:12)

4. How prioritizing relationships over a traditional supply chain influences the quality of their products and business practices (00:11:43)

5. How family history influenced WoolTribe's values and products (00:20:18)

6. Why the WoolTribe site is on the blockchain and what that means (00:23:03)

7. What makes their work so fulfilling (00:27:51)

8. Episode Sponsor: Join Us At EVOLVE (00:31:19)

9. Ladianne and Sheri's resilience round (00:32:32)

10. Best business book (00:32:41)

11. Best retail technology (00:33:24)

12. How do you keep up with the ever changing retail landscape? (00:33:35)

13. What's a manufacturing foundational best practice? (00:33:57)

14. If you had to start your business all over again, what's one thing you'd do differently? (00:34:22)

15. What do you think the future of independent retail looks like? (00:34:53)