))
BTS of my clients 150% increase in membership sign ons
Manage episode 423944978 series 3450359
Monique Harding에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Monique Harding 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week, I’m excited to share an incredible win from one of my private clients, who I've been working with for about two and a half months. She signed on for 12 months, and has seen remarkable growth in her membership offer. I want to discuss where she started, the strategy we used, and her impressive results.
Many people I speak with are looking to scale their offers and move away from one-on-one consulting to create consistent, recurring revenue. Memberships are an excellent structure for this. My client launched her first membership last year after primarily offering courses and bespoke client work. She had a huge waitlist for one-on-one sessions and enjoyed her courses but lacked a strategic offer timeline.
When we started, her messaging was too broad. We refined it to focus on one core transformation: making more online sales through social media. We revamped her sales page and marketing materials to emphasise this specific promise.
We also tweaked her social media strategy. She was already consistent in her visibility but needed more authority content and social proof. We incorporated storytelling, client interviews, and testimonials to better connect with her audience.
Lastly, we restructured her membership by adding a lower-tier for content and community, and a higher-tier with personalised support. This change, along with her clean mindset and willingness to experiment, led to a 150% increase in membership sign-ups within one month.
Her success demonstrates the power of refining messaging, adjusting content strategy, and strategically structuring offers. If you're looking to make similar shifts and build momentum with your group offerings, consider joining Luminate. Reach out to me on Instagram or join the waitlist for our next round.
If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_
WORK WITH MONIQUE;
Interested in being coached by me in 2024?. Check out if its for you.
100 에피소드
공유
