S1 #7 Embracing career transitions with courage with Pei Lin Cho

ReWrite The Rules

In this episode, Ritu welcomes Pei Lin Cho, a pioneer in introducing litigation PR to Singapore. Pei Lin shares her fascinating journey from being a litigation lawyer to venturing into the world of public relations. They discuss the challenges of transitioning between industries, overcoming age-related biases, and the importance of creating visibility. Pei Lin also reflects on the support she received from her family, friends, and colleagues, emphasizing the diverse aspects that contribute to defining success both in business and personal life. Join the conversation as they delve into the dynamic intersection of law, PR, and the pursuit of a purposeful life!

In This Episode
(00:00) Introducing Pei Lin Cho
(00:40) Defining Litigation PR: the mysteries behind this complex field
(02:35) Transitioning from Law to PR
(06:41) The Early Challenges: starting an agency without a hefty budget
(09:41) Navigating Challenges: Managing people and adapting to a changing workforce
(14:45) The importance of visibility in the business world
(15:42) The importance of a support system
(18:43) What does success look like for Pei Lin Cho?
(20:40) Words of Wisdom: "Go chase the rainbow."
Our Guests
CHO Pei Lin, Managing Director of APRW, is a pioneer in introducing Litigation PR to Singapore and her forte includes providing strategic PR consultancy in public affairs and public education campaign communications, corporate, litigation and crisis communications, government relations, real estate and insurance work. Her strong acumen for developing creative and effective communication strategies has seen her sought after by clients ranging from government agencies, to global listed companies and non-profit organizations.
https://www.linkedin.com/in/chopeilin/

Your Host
Ritu Gupta Mehrish is a speaker, executive coach and author, with 20 years of corporate experience working in companies such as P&G, GE Capital and GE spin-off Genpact. In her last role, Ritu ran a multimillion-dollar business vertical with 1000 people across eight countries and five continents. Throughout her extensive career, Ritu has had the opportunity to work, coach and converse with leaders across the globe from diverse industries. Her business and leadership experience has enabled her to bring in a pragmatic approach to leadership development. Her client list of – Google, PayPal, Swiss Re, JP Morgan, Applied Materials, Intel, Knight Frank, Johnson & Johnson, AIA, Medtronic, Wharton Executive Education, highlights the level of expertise she brings to the leadership topic.
https://www.linkedin.com/in/ritugmehrish/
https://www.ritumehrish.com/

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Connect with us through the Crazytok website, LinkedIn, or Instagram.