How Smart Marketers Use Accolades to Boost Revenue with Shama Hyder of Zen Media

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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How do you use your company’s accolades to increase sales, attract customers, and boost revenue? In this episode of Revenue Rockstars, Tara welcomes Shama Hyder, Founder & CEO of Zen Media, to talk about how to leverage your marketing agency’s achievements, awards, media coverage, and testimonials to consistently boost sales and client retention.
Shama speaks on the importance of building community and positioning your agency as a thought leader and a strategic partner to your clients. You’ll learn about current trends in the marketing industry, how to use storytelling to gain clients and boost sales, and how to to keep your brand strong beyond the accolades.
Plus, you’ll gain insight into Shama’s top 5 apps and why she thinks “too much is not enough” when it comes to flaunting your accolades.
“Part of client retention is making sure that they continuously feel like they’re doing business with the best.” - Shama Hyder
“Increasing the clout of your brand, of your agency, will impact every area: retention, attraction, employee attraction, [etc.] …” - Shama Hyder
Episode Timeline/What You’ll Learn:
0:00 Introduction
1:53 Why are accolades important for marketing agencies?
5:08 What agency accolades are the best to achieve?
8:32 How to leverage accolades to drive revenue and increase client retention
12:49 Positioning your agency as a strategic partner with clients & How to attract the best employees
19:05 Current trends in the marketing industry & How social media is changing marketing
22:50 Measuring the impact of marketing
25:00 Helping your customers avoid regret and blame
26:55 The importance of community in marketing
30:17 Lessons Shama has learned in 2021 & What she’s focusing on in 2022
“Your existing clients [and] your prospective clients, essentially anybody in your buying funnel, they’re the ones that are doing their research. So, when you win an Inc. 5000 award, when you’re listed as one of the top companies to work for… they’re beyond just trophies on the wall or plaques. They’re so much more than that because this starts to define the narrative of who you are as a company.” - Shama Hyder