The Evolution of Demand Generation with Jeanne Hopkins

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Jeanne Hopkins has worked in sales and marketing for some of the biggest brands in e-commerce and SAS that ranged from Lego to HubSpot. And this episode, she sits down and she talks with me about the evolution of demand generation and the communication gap between marketing and the C-suite.
And also how to prove the value of campaigns that you might not think are possible to demonstrate with attribution. There's a lot of great tips in this one to unpack. So let's get started.

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