Simplifying Marketing Attribution with Michael Roberts of CloudApp

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline.

Michael is also a champion for small teams, and he explains why he thinks they’re better at working fast and getting stuff done. He also shares his expertise on marketing attribution models, including the one he built himself as a template for other small teams to use (all you need is your CRM and Google Sheets!). Check it out.

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton

About Michael Roberts, Head of Demand Generation at CloudApp:

At CloudApp, Michael rebuilt their entire email experience, doubling conversion rates along the way. He also helped identify worthwhile content that has driven open rates of their newsletter consistently above 45%. Michael has always worked on small teams, so he’s had to do it all at some point, but lately his focus is on email, automation, pipeline nurturing, and operations.
Connect with Michael: https://www.linkedin.com/in/robertsitalia/

For more information & to connect with us:

Visit our website: www.sharpspring.com

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Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

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