Connecting the Gaps in Martech with Todd Lebo, Ascend2, and Matt Koeppel, Ocreative

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Is your martech stack effectively driving revenue? Is your customer data centralized and actionable for automation? In this episode of Revenue Marketing Show, Elise welcomes Todd Lebo and Matt Koeppel to talk about the results of Ascend2’s digital marketing research study showcasing “The State of MarTech”. They highlight exclusive data sets from 182+ B2B marketers while explaining why your martech tools aren’t driving the results you need.

You’ll learn actionable insights for digital marketing in 2022, including three key growth strategies for building successful digital marketing campaigns, centralizing customer data, and driving measurable results.

“76% of marketers feel that they are missing opportunities for revenue growth as a result of challenges like lead quality and marketing attribution.”

“59% of marketers feel that they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not.”

“83% of marketers agree that consolidating tools in their marketing and sales tech stacks would increase productivity and efficiency.”

“Only 9% of executives describe their marketing team’s ability to control the messaging and cadence of sales outreach as excellent.”

Does this data resonate with you and your agency? Let us know!

🡪 Revenue Marketing Show is a production of Constant Contact. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

Resources:

Download The State of MarTech report: https://bit.ly/31xczN3

Learn more about Ascend2: www.ascend2.com

Learn more about Ocreative: www.ocreative.com

About Matt Koeppel, Chief Business Development Officer at Ocreative:

Matt Koeppel works tirelessly to approach challenges from every angle before offering a solution. While he is the Chief Business Development Officer for Ocreative, he’s also a business development champion for our clients. His approach to clients starts with respect and understanding, develops into a trusting relationship, and turns into a rewarding partnership.

Connect with Matt: www.linkedin.com/in/mattkoeppel

About Todd Lebo, CEO of Ascend2:

Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing technology firms and agencies to drive demand to their products and services. Ascend2 works with brands like Hubspot, Marketo, Vidyard, Act-On and Oracle.

Connect with Todd: www.linkedin.com/in/tlebo

Follow Ascend 2: www.linkedin.com/company/ascend2