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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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How Specialized Content Helps Marketers Win with James Bridgman of Pollinate International
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Manage episode 330004156 series 2937393
In the latest episode of The Revenue Marketing Show, Eric talks with James Bridgman, Head of Global Marketing at Pollinate International. James started a marketing agency in London and acted as CEO for 18+ years. More recently, he pivoted into the corporate world and is now the Head of Global Marketing at Pollinate, a company focused on reinventing merchant acquiring for banks around the world.
James has a huge range of marketing expertise, and he had a lot to say about the importance of specialized marketing and how marketers can work to add value to their companies in areas where no one else can. In their chat, he and Eric discuss ways marketers can win over their sales teams, C-suites, and, ultimately, their target audiences with hyper-specialized, non-generic tactics and content. Enjoy the episode!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About James Bridgman, Head of Global Marketing at Pollinate International
Pollinate exists to help banks compete against FinTech, and they particularly keep small businesses in mind. As the Head of Global Marketing, James heads up Pollinate’s global marketing functions, from brand positioning to lead generation, partnership building, and more.
Connect with James: https://www.linkedin.com/in/jamesbridgman/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
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Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 330004156 series 2937393
In the latest episode of The Revenue Marketing Show, Eric talks with James Bridgman, Head of Global Marketing at Pollinate International. James started a marketing agency in London and acted as CEO for 18+ years. More recently, he pivoted into the corporate world and is now the Head of Global Marketing at Pollinate, a company focused on reinventing merchant acquiring for banks around the world.
James has a huge range of marketing expertise, and he had a lot to say about the importance of specialized marketing and how marketers can work to add value to their companies in areas where no one else can. In their chat, he and Eric discuss ways marketers can win over their sales teams, C-suites, and, ultimately, their target audiences with hyper-specialized, non-generic tactics and content. Enjoy the episode!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About James Bridgman, Head of Global Marketing at Pollinate International
Pollinate exists to help banks compete against FinTech, and they particularly keep small businesses in mind. As the Head of Global Marketing, James heads up Pollinate’s global marketing functions, from brand positioning to lead generation, partnership building, and more.
Connect with James: https://www.linkedin.com/in/jamesbridgman/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
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