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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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Creating Marketing Content That Resonates with Ardath Albee of Marketing Interactions
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Manage episode 330505995 series 2937393
In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.
Ardath’s passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.
Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue.
Connect with Ardath: https://www.linkedin.com/in/ardathalbee/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 330505995 series 2937393
In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.
Ardath’s passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.
Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue.
Connect with Ardath: https://www.linkedin.com/in/ardathalbee/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 에피소드
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