Customer retention for on-demand services: learning from Uber and Wag

Retention Masterclass

John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5+ y ago 45:45

MP3•에피소드 홈

Jessy Hanley has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand.

In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her insights on cohorts, peeling back the onion of what an app or service does, and much more.

TOPICS INCLUDE:

- segmentation via RFM: recency, frequency, and monetization

- the GREAT product lifecycle: greet, ramp, evolve, amplify, and treasure

- why you never just look at averages

- heart metrics and head metrics

- brand magnetism and it's impact on users & customers

- the happy path (for customers)

- and the unhappy path

... and much, much more!

26 에피소드

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz