Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app

Retention Masterclass

John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 35:22

MP3•에피소드 홈

How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start.

In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, acquisition, and product strategy for subscription-based businesses. Hobbs worked on the Google self-driving car team and led Google's iOS app. In our discussion, he chats about what he's doing with Brief, his new subscription-based news services that is hot among millennials and is doubling in customer size every month organically, without paid advertising.

The result: literally startling insights and solid nuggets for anyone growing a subscription-based service or app.

26 에피소드

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz