RFM139 – Why Content is the Agency's Responsibility

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:

• Why Content IS important for the web design / development process and why you should be bothered about
• What you need to consider when you are responsible for the website content
• How to bill copywriting as part of your web design process
• How to include copywriting as part of your recurring revenue
• How you can retrofit a copywriting exercise to a completed web build

Resources

• Blog: How Much Does A Copywriter Cost? – Abby's blog on The Admin Bar's Website
• Book recommendation: Content Strategy for the Web by Kristina Halvorson
• Content Goodies – white-label copywriting guides

Shoutouts

• Kyle Van Deusen / The Admin Bar (on FB)
• Lee Jackson's Trailblazer FM

About Abby

Founder of The Content Lab, Abby has completed copywriting for over 300 websites personally, and leads a 6-woman team of amazing copywriters and content experts. Originally from Cambridge in the UK, she now lives in Waterford, Ireland with her partner Nick and their Border Collie Bosco.

Website: https://www.thecontentlab.ie/

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