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RFM137 – Selling a Process rather than a Service
Manage episode 333537895 series 2130323
Main talking points include:
Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.
Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.
About Alex
Alex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.
Website: https://theleadengine.co.uk
Join our Facebook Group!
Hosted on Acast. See acast.com/privacy for more information.
176 에피소드
Manage episode 333537895 series 2130323
Main talking points include:
Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.
Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.
About Alex
Alex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.
Website: https://theleadengine.co.uk
Join our Facebook Group!
Hosted on Acast. See acast.com/privacy for more information.
176 에피소드
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