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Did Black Friday Cannibalize Itself?
Manage episode 386983872 series 2829840
Shelley E. Kohan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shelley E. Kohan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Black Friday Creep has moved over $5 billion out of November and December into October.
Join Robin and Shelley with guest Angela Thompson, Principal of Thompson Marketing Consulting, as they look at the broader impact of Pre-Black Friday sales. Pressure on retailers to perform and comp year-over-year sales have a flip side.
While daily deals might be exciting for some passionate shoppers, they may be overwhelming for others -- especially if it becomes a race to the bottom. Angela will reveal what happened with pre-holiday sales this year, the results of Black Friday and what to expect in 2024.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
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