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Blue Skies Ahead: Weather Analytics and Retail
Manage episode 414736383 series 2829840
Robin Lewis and Shelley E. Kohan, Robin Lewis, and Shelley E. Kohan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robin Lewis and Shelley E. Kohan, Robin Lewis, and Shelley E. Kohan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Weather analytics and retail are connected. The most basic connection is seasonal changes prompt seasonal sales. But there’s more to it.
Special guest Evan Gold, EVP of Global Partnerships & Alliances at Planalytics joins Robin and Shelley to talk weather’s impact on retail. Learn how climate change has added complexities into understanding and managing one of retail’s biggest disruptive forces… the weather. Using analytics to better manage how today’s volatile weather patterns impact marketing, merchandise assortment and planning, supply chain, and operations can help retailers drive top-line growth and bottom-line profits.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
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